- Identify your practice's strengths.
- Are those strengths compatible with what clients are telling you or asking for?
- Can you make your existing clients better ones with new services?
- Are you regularly reaching out for new business with a consistent marketing message?
- Are you utilizing the following?
- A media relations strategy
- Direct mail/e-mail campaign
- Client information, i.e. tax returns
- Referrals/introductions
- Speaking opportunities
