Boomers use social media

Commentary February 26, 2009 at 07:00 PM
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  • 25% — Approximate percentage of Boomers who are active in social networks.
  • 46% — Percentage of young boomers who consume social media; 39 percent of older boomers do so.
  • 16% — Percentage of boomers who create their own content online.

Source: Forrester Research