These days, new sources of revenues are on the minds of many advisors. And that means signing up new clients. Fortunately (or unfortunately), with investment returns falling far short of what many folks were led to expect, there are plenty of potential clients looking for a new advisor. The question is: how can you increase your chances that they'll look in your direction?
One of the best marketing ideas I've ever seen is a very simple–but extremely effective–technique that one of my clients stumbled upon.
Here's what happened. When the market started to get dicey last fall, this advisor wanted to remind his clients that he was there for them. So he came upon the great notion to send out a laminated business card together with a letter instructing them to put the card in their wallet behind their driver's license, so that if they ever got scared or concerned they could call him right away.
