1. Be informative.
Directly answer questions with useful information.
2. Be helpful.
Don't view the conversation as an advertisement for your office.
3. Be honest.
If you're not qualified to answer a question, let the reporter know.
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5 Tips for working with the media
Commentary November 30, 2008 at 07:00 PM
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4. Be accessible.
Respect deadlines and promptly return calls.
5. Be methodical.
Speak with your media professional on a regular basis.
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