The Securities and Exchange Commission has just released some whopping numbers: baby boomers today control more than $13 trillion in household investable assets, accounting for more than 50 percent of the total household investments assets in the United States.
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Boomers control more than $13 trillion in household assets
By
Staff Writer
Commentary October 08, 2008 at 08:00 PM
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It is projected nearly one in six Americans will be 65 or older by the year 2020. The SEC has just released a report summarizing practices used by financial services firms and securities professionals in serving senior investors in the following areas:
- Getting started: how firms are thinking of ways to remodel their supervisory and compliance structures to meet the changing needs of senior investors;
- Communicating effectively with senior investors;
- Training and educating firm employees on senior-specific issues (such as how to identify signs of diminished capacity and elder abuse);
- Establishing an internal process for escalating issues and taking next steps;
- Encouraging investors of all ages to prepare for the future;
- Advertising and marketing to senior investors;
- Obtaining information at account opening;
- Ensuring the appropriateness of investments; and
- Conducting senior-focused supervision, surveillance and compliance reviews.
To download the full report, go to www.sec.gov.
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