For a Web site that spent two years researching the 50-plus market before it even launched, we had confidence www.preretirementlife.com considered all factors of pre-retiree life when they recently unveiled their 15 "must-do's."
"In developing the site and the list, we took into account a lot of research and focus groups, and focused on those topics that are very important to pre-retirees," says Andrew Garvin, CEO of PreRetirementLife. "We know what topic areas people (ages 50 to 64) are taking a good look at."