Let seniors know you're serious with:
o Expertise: Education and industry designations.
o References: Why should someone do business with you?
o Customer Service: Promptly return all calls.
o Client-Retention Ratio: Do clients remain with you?
o Integrity: Deal only with top-rated carriers.
o Extras: What's different about your firm?
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What sets you apart in LTCI?
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Staff Writer
Commentary June 18, 2008 at 08:00 PM
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