Boomers have money and still want to change the world. This simple "A" plus "B" equation means the "C" is a potential revenue source for your business – ramping up on boomer charitable-giving techniques. The Times Union in Albany, N.Y. reports that the baby boom generation's big numbers could equal big money for nonprofits – but only if boomers include such groups in their wills.
In the Albany region alone, the paper reports, boomers will leave $98.8 billion to subsequent generations during the next 50 years, according to a report released by The Community Foundation for the Greater Capital Region, a nonprofit umbrella group.
And boomers, generally defined as those born between 1946 and 1964, will transfer as much as $40 trillion nationally during the time period, according to the Center on Wealth and Philanthropy at Boston College.