Creative Marketing International Corp. has agreed to support the Wellness for Life rider program from Aviva USA.
Creative Marketing, Overland Park, Kan., a life and annuity marketing organization, will be working with Aviva USA, West Des Moines, Iowa, to help affiliated agents get the training needed to sell the product.
Aviva USA, a unit of Aviva P.L.C., London, introduced the wellness product in an effort to help life insured policyholders improve their health and reduce their insurance costs.
