While carriers are doing what they can to make long term care insurance policies easier to understand and buy, it still can be a daunting process for consumers who don't deal with the product every day.
The National Association of Insurance Commissioners has a guide for consumers looking into LTCI, "A Shoppers Guide to Long-Term Care Insurance." The guide advises consumers that the earlier they buy LTCI the more affordable it is, and it makes the case that without LTCI people's assets can be drained by a not-too-long stay in a nursing home or by care at home.