Remember the commercial with the guy who slaps his forehead and says, "I could've had a V8!"? I felt like that guy recently, but instead of a V8, I was reminded of something so fundamental and important that without it, success would be more difficult to achieve. Instead of just coming into the office every day and going about my work, I first need to make sure I am doing exactly what I need to be doing. Let me explain.
The first step for you as a new business owner would be to create the vision for the business. Then you must define the steps necessary to bring this to pass.
This process begins by asking a few key questions.These questions include: What special skills or advantages can I market? What groups do I want to target? What geographic area do I want to target?
Next, you have to consider the competition. Who are they? How do they market their services?
Then you have to create your strategic objectives. Your strategic objectives must be measurable. An example of this would be to acquire a certain number of new clients over the next three months. After defining all of your strategic objectives, you then have to define your tactical objectives.
