It's hard to believe it has been a year since my first That's Life column. I have truly enjoyed (and learned a lot from) writing the columns, and I sincerely hope you have found them valuable as well.
Although it's hard to find time in our busy schedules, sometimes, the best way for us to succeed in our practice is to take some time to reflect on what we've learned. So this month, let's take some time to look back and revisit the top 10 things advisors should keep in mind when working with senior clients.
Understanding the client
Slow it down?learn how to reach across generations and slow down for your senior clients.
Know the family executives… invest in the two family CEOs – chief executive officer and chief emotional officer – as well as their children because as time passes the next generation will inherent the role of CEO.
Family matters?generate important family conversations, and help create a sense of peace for seniors, knowing their loved ones understand the benefits of the financial planning they have done.
Understanding the product
Policy basics?take the time to educate yourself on new policies before advising clients on the products that are right for them.
