The bad news first–wealthy investors don't have much loyalty to most brokerage firms, according to a recent national study by Cogent Research, Investor Brandscape: 2007, which reveals that about one-third of affluent investors (35%) are currently working with only one brokerage firm. Of the 65% of investors who work with more than one, about half are currently working with two brokerage firms. This leaves a considerable number of affluent investors who have active relationships with three or more brokerage firms (35%). While investors with a single relationship are giving close to two-thirds of investables to their brokerage firm, investors with multiple relationships give about half to their primary firm, with the remaining dollars being split among the others.