Expanding its commitment to the cause of breast cancer awareness, Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, Mass., has kicked off an extended effort to educate women, support local cancer-related programs, and make substantial donations to cancer research, prevention and treatment organizations throughout the country.
"For us, breast cancer awareness is more than just a month-long observance in October. It's an important issue that we support throughout the year, most importantly by educating women about the steps they can take to protect themselves and their families," said Susan W. Sweetser, vice president of Focus Markets.
MassMutual's efforts began in Orlando on Mother's Day weekend, when it kicked off its sponsorship of the 2007 Danskin Women's Triathlon Series for the third year in a row. In each of the eight race cities throughout the summer, MassMutual will present an interactive "fiscal" fitness seminar to race participants, entitled Pearls of Wisdom(R), that explores the complexities behind real life, day-to-day situations and financial decision-making for women. MassMutual will make a contribution to the Breast Cancer
Research Foundation on behalf of each seminar attendee.
In the fall, MassMutual will again conduct its innovative Breast Cancer Awareness Month financial education seminar campaign in which it will make charitable contributions of up to $3,000 to local cancer organizations in the name of each MassMutual agency that conducts its Pearls of Wisdom financial education seminars in October. MassMutual will encourage its agents to present these seminars in their local communities to raise awareness of financial preparedness, especially when it comes to breast cancer and other unexpected life events.
