Write, read and share books to generate interest

If you have already been published, I hope you haven't fallen into the woes of those that haven't read their own books. Especially if you have co-authored a book. It may seem trivial to mention, but if you put your name on it, make sure you've read it in its entirety. You will be asked questions.

The other idea is to offer a book of interest… one that gives food for thought. For example, if you have just finished reading a book that you found particularly interesting, give it to your best clients, prospects, business associates and even employees. In fact, I just received not only a book, but an invitation to a private showing of the book that was recently made into a movie, "The Ultimate Gift." David Peterson, president of Peak

Capital Investment Services, wanted to thank his top clients for their business and their referrals. But what's more important is that it opened up a new level of communication due to the book's theme and the movie that brought it to life. Needless to say, it was a huge success.

Books are always going to be in style, and book clubs have long been popular with women. Sending a new book once a year to your female clients, either for a book club that you might sponsor, or their own, is just one more way to show you value them as clients. Sending them a book that you've authored will not only highlight your expertise but confirm why they hired you in the first place. So go ahead, get published.