We asked Bruce Temkin, a VP at Forrester Research, his thoughts on why Forrester's survey revealed such a high proportion (72%) of Gen X males with life insurance providers compared with Gen X females (only 61%). He theorizes that "when it comes to Gen Xers, who are typically in their 30s, males are more likely to be the primary financial providers in the family. So it would make sense that they'd be more likely to carry life insurance policies to protect their families from a loss of income." What this may mean for advisors, however, is that their Gen X female clients may be underinsured.