To expand the market for annuities, insurers have to win over fee-based financial advisors.
Researchers at Cerulli Associates, Boston, have published that conclusion in a new review of the insurance market.
Annuity sales are likely to increase 39% by 2011, to $2.6 trillion, but insurers are having a hard time selling annuities to consumers who do not already own annuities, Cerulli researchers report.