Perhaps it's the type of seminar being offered. Holding a seminar that doesn't directly relate to your business can offer something different and conceivably be a greater perceived value.
I attended just such a seminar, and one that I would recommend for all walks of life. "I learned more in the first 20 minutes of this seminar than I have in reading self-help books for the past 25 years," one attendee said. "This seminar is life-changing," said another.
Nikki Nemerouf, speaker and co-founder of Starquest Inc., opens his seminars with, "In our work with extraordinary performers in sports, entertainment and business, we have identified three characteristics they have in common: disciplined focus, accelerated learning, and triggered state management."
Disciplined focus: High achievers focus on what they want to have happen rather than what they are afraid will happen. Focus has to do with both direction of attention and the interpretations you make. By taking command of your interpretation of a given situation, you take command of your reality. For example, ask yourself – Is my physiological state driven by the circumstance or my interpretation of it?
Accelerated learning: Peak performers recognize the value of mistakes. They take more risks because they have confidence they will leverage the learning available to further their success. Lower achievers beat themselves up, are guilty, or fail to take ownership of a mistake and consequently continue to repeat the same kind of mistake. Learning accelerates through processing feedback without being judgmental.
