A recent consumer panel, showcased during the 11th Semi-Annual CEO Summit hosted by Tiburon Strategic Advisors in San Francisco on Oct. 18 and 19, highlights the diverse nature of the investing public — and the significantly positive role advisors can play if they can win consumers' trust.
Members of the panel, who are generally affluent and well educated, described the failed investments their parents and other family members had made, as well as their own investment mistakes.
One consumer, a semi-retired pharmacist, finally turned to a bank-based advisor (who later went independent) when he grew tired of losing money and wanted to be sure he could survive as he got older. "He seemed conscientious and caring," the man says of advisor Tif Joyce of Joyce Financial Management in Sebastopol, Calif.
