Dow Jones & Company has launched Dow Jones Wealth Manager Web Services, a service that provides advisors with a continuous flow of customized client communication by matching stories, articles, and features from national newspapers, like the Wall Street Journal and more than 50 industry and trade publications, to individual, client-specific interests and holdings.
Joseph Lanza, VP of sales and marketing for Dow Jones Newswires-Americas, said in a statement that the system will help advisors communicate more frequently and more personally with clients, "which affluent clients expect." Dow Jones expects to provide the service to advisors from full-service brokerage houses, private banks, and wealth management boutiques.
