Bank Annuity Sales Fall 7%

March 31, 2005 at 07:00 PM
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NU Online News Service, March 31, 2005, 4:01 p.m. EST

Annuity sales at banks and savings institutions fell to $3.3 billion in January, down from $3.5 billion in January 2004.[@@]

Bank sales of variable annuities were up, but sales of fixed-rate products continued to struggle, according to Kenneth Kehrer Associates, Princeton, N.J.

VA sales rose to $1.5 billion in January, up 7% from the January 2004 total, but FA sales fell 15%, to $1.8 billion.

Kenneth Kehrer, the head of the firm that bears his name, says FA sales through financial institutions have fallen in 5 of the past 7 months.

The institutional marketing group at Jackson National Life Insurance Company, Lansing, Mich., a unit of Prudential P.L.C., London, sponsors the survey.

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