Keys To Professional Growth

September 30, 2004 at 08:00 PM
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What do GATE principles, asset allocation, charitable lead trusts, long term care insurance and teamwork all have in common? The easy answer is they were all topics of educational workshops at the National Association of Insurance and Financial Advisors annual convention held in Las Vegas last month.

The more informed response is that they are also key components of the successful advisors professional growth and development strategy.

Professional development starts with mental preparation, according to Roger Seip, co-founder and director of Training for Freedom Speakers & Trainers, Madison, Wis. During a workshop titled "How to have your best year every year," Seip outlined his four GATE principles: goal-setting, attitude, thankfulness and education.

Goals, Seip noted, should be meaningful to the individual, specific and measurable, the "right size" (i.e., attainable), written down and reviewed. He added that a sense of humorbeing able to laugh at yourself with others and at negative situationsis "a top management tool" for the second and third principles: maintaining a positive attitude and thankfulness ("counting your blessings").

Concluding his presentation, Seip emphasized the importance of continuing education.

"Advisors must systematically invest in themselves," he said. "Education is critical."

Asset allocation should be part of their curriculum, said Paul Reavis, a registered representative for OneAmerica Securities Inc., Gaithersburg, Md., during a workshop on the topic. He noted that although asset allocation modeling is built into most financial needs analysis software, many producers dont understand how the modeling works. Reavis talk (one of several that NAIFA offers as part of its "Programs in a Box" seminar series) aimed to instruct advisors in the methodology so they could more knowledgeably explain its principles and concepts to clients.

"If you approach two elevators, the first having a single strong cable and the other three strong cables, you obviously would choose the second for safety reasons," he said. "Thats asset allocation."

"Theres a correct place for people to be, and its not chasing the market," he added.

One challenge with such modeling, said Reavis, is to know when to rebalance assets. A recommendation that calls for evenly distributing a clients portfolio between equities and bonds may be sound as a long-term strategy, as the two investments tend to counteract one another. But how frequently should one shift assets from stocks to bonds during a prolonged bull market to maintain the desired 50/50 ratio?

The answer, said Reavis, is open to debate. He added that the right allocation of assets will depend less on the advisors choice of software than in understanding how the application arrives at its recommendations.

One thing that software isnt likely to offer guidance on is the order in which to market products. David Straus, an attorney and president of David A. Straus, Las Vegas, asserted during a workshop on zero estate tax planning with life insurance that long term care insurance should be the first item to put before the client.

The reason, he explained, is because clients will be more receptive to a product that addresses their end-of-life needs (LTC) than to one that provides a benefit only after they are deceased (life insurance, which Straus described as "death insurance").

"Long term care insurance is life insurance and my vehicle for helping clients deal with their hopes, fears, dreams, values and eccentricities," said Straus. "Once youve provided for yourself, it makes it a lot easier to give to your family. And when you know that your family is provided for, then it becomes easier to give to charity."

The charitable vehicle that Straus subscribes toand one he believes that financial advisors need to push more aggressivelyis the charitable lead trust. An irrevocable split-interest trust, the CLT (including living and testamentary CLTs) offers interest income to a designated charity; the remainder interest at the end of the trusts term goes to noncharitable beneficiaries.

Straus said CLTs allow clients greater control over their "social capital" (charitable dollars) than do charitable remainder trusts (CRTs), which operate in reverse: providing interest income to noncharitable beneficiaries and a remainder interest to the charity.

Straus added that life insurance purchased to fund a CLT will help to "zero out" the clients estate tax, and that life insurance in many states is exempt from creditors claims in bankruptcy court.

Straus said that when choosing a trust, clients should be guided as much by the particular needs of, and relationships among, beneficiaries as by their own financial considerations.

"Theres nothing as unequal as the equal treatment of unequalsmeaning not all loved ones are alike," said Strauss. "Mentally incompetent beneficiaries should have a luxury trust, so we dont disqualify them from Medicaid. Or payouts from the trust may need to be staggered over a period of years."

Strauss highlighted other factors as key to financial advisors success: purchasing the same financial products they sell to clients (i.e., "practicing what you preach"); distinguishing themselves by incorporating estate planning into their practices; and being an effective team player.

The last, said Matt Tobben, an agent with State Farm Insurance, Bloomingdale, Ill., applies not only to working with fellow professionals, but also in ones own practice. Tobben, who employs several sales and service professionals in his multi-line agency, said that understanding what motivates prospective hires helps guide his recruiting decisions.

"If coming in at 8:00 and leaving at 5:00 is what motivates certain candidates, then theyre probably not the right people for my agency. But if sharing in the rewards of taking care of people and building an agency interests them, then I think well be able to work together."


Reproduced from National Underwriter Edition, October 1, 2004. Copyright 2004 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.


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