Consumer-Driven Health Plans Add Disease Management Incentives
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Agents who sell the new "consumer-driven" health plans can expect to see a wave of features and programs aimed at plan members who already have medical problems.
Some plans will add traditional disease management programs in 2005 and 2006, but other plans will introduce financial incentives to encourage members with conditions such as diabetes and high blood pressure to "do the right thing," says Steven Kraus, a health benefits expert in the Chicago office of Deloitte Consulting L.L.P.
Today, "consumer-driven health plans have to be attractive to people who are sick as well as people who are healthy," Kraus says.
In 2000, Kraus says, employers talked about "defined contribution plans," or employer efforts to limit their costs by contributing a fixed amount of cash for each employees health benefits.
The next generation of plans combined high-deductible health coverage, personal health accounts and decision support tools.
But employers discovered that, even with the new decision support tools and financial incentives to cut down on waste, patients who belonged to the consumer-driven plans had a tough time getting accurate retail price estimates for open heart surgery, let alone bargaining the cost down.
In 2003, the consumer-driven plans responded by bringing back traditional managed care networks and improving Web-based health care shopping content, Kraus says.
Many benefits managers who have added consumer-driven plans seem to like them.