NEW YORK (HedgeWorld.com) – PlusFunds Group, Inc. announced the appointment of Michael Mikytuck to lead its retail sales and distribution efforts.
The independent adviser and high-net-worth market for products that involve hedge fund indexes has become a key growth area for PlusFunds Group, and that has led to the redefinition of Mr. Mikytuck's duties, according to the statement.
"They're carving out a special niche for retail," a company spokesman said Monday. "Retail has a shorter education cycle, sales cycle," than has the institutional marketing.