Benefits Provider Expands Distribution

By Barry Higgins

October 29, 2002 at 07:00 PM

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Barry Higgins

NU Online News Service, October 29–Work and Family Benefits Inc., Cedar Knolls, N.J., has recently made its Values Benefit package available for distribution through Fortis Benefits Insurance Company, and Horizon Blue Cross of N.J., and is expecting to announce relationships with several other major benefits distributors in the near future, according to officials at WFB.

WFB provides benefits that are designed to meet the needs of today's workforce, including consultation and referral services for elder care, child care, and care for adults with disabilities. Until recently, these types of benefits were only available to large Fortune 500 companies, says William Mulcahy, founder and president of WFB.

"Our goal is to institutionalize convenient access to dependent care services to working people all over the country," Mulcahy says, regardless of the size of the employer they work for.

"If you have a dependent care need, child care or elder care, that need is the same whether you're in a 5 life company or a 5000 life company," he says.

Reaching these smaller employers has been the problem, but WFB Inc., feels that its distribution model will bring success.

Mulcahy explains the current situation, "The only reason why employers provide benefits is to attract and retain people. Now, brokers can compliment the traditional benefit sale with new, low cost benefits that are really going to be appreciated by employees."

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