HIAA And AALTCI Debut New LTC Designation Program

This has already increased competition to the point that producers need to differentiate themselves, Slome says, and one way to do that is through having a designation.

In fact, most of the 50 people who have already signed up for the LTCP program hold multiple designations, he says. "They want the education and the distinction of having yet another designation," he says. "Its a perceived advantage."

This can only help consumers, Slome maintains. "Many consumers who call our offices say they dont know to whom they should turn for advice on LTC insurance. The designation should help them in their selection process. It shows the specialist is truly committed."

From an association standpoint, "its a great member benefit," Slome adds. The program is open to non-AALTCI members as well as members, he points out, "but members receive a substantial discount."

(There are four courses in all, and students must pass exams on each one.)

In many states, students will receive state continuing education credits, too, he says. (The first course book has received CE approvals from 12 states, with CE hours ranging from five to 27.5.)

HIAA developed the program textbooks (there are four), handles fulfillment, coordinates the testing and files the program for continuing education credits with the states. AALTCI provided producer input on the content development, handles the program marketing (to both AALTCI members and non-members), and coordinates signups. Both organizations are non-profit trade groups.

Reproduced from National Underwriter Life & Health/Financial Services Edition, April 1, 2002. Copyright 2002 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.