NU Online News Service, March 14, 11:43 a.m. – Aetna Inc., Hartford, says its Aetna Group Insurance unit is starting a personalized worksite marketing initiative.
Aetna will now try to appeal to workers by taking age, gender, salary range, marital status and other demographic factors into account when offering them products such as life insurance, disability insurance and long-term care insurance.
The new, targeted marketing campaign includes information materials for employees tailored to fit their demographic profiles.
