'Customer-Centric' Software Unveiled At Comdex
Las Vegas
While security products stole much of the spotlight at the recent Comdex technology exposition held here in November, at least two exhibitors were touting products designed to help companies be more "customer-centric."
Atlanta-based Navision announced the release of a new product and the upgrade of another.
The new product is Navision Attain, which the company says provides financial management, manufacturing and distribution, customer relationship management (CRM), sales, marketing and service "integrated into one solution to provide mid-sized companies with tools they need to grow their businesses."
According to Navision, the new software allows users to streamline daily administrative tasks and to use the Internet to respond to new revenue opportunities. It also helps users identify new revenue-generating opportunities via "market and customer information that is fully integrated with business and financial information."
The software enables users to personalize relationships, and to have simultaneous access to continuously updated online data, the company said.
According to Navision, Attain includes new financial management tools that help customers tailor the application to their specific needs. Other features include improvements in fixed assets and costing for advanced requirements. The software offers multi-language capabilities, as well as functionality that supports supply chain collaboration, e-commerce, CRM and service management, the company noted.
A Navision spokesperson said the average price for Attain is $30,000 to $35,000, plus $25,000 in implementation services.
Navision also announced an upgrade of Navision Axapta 2.5 in the U.S. market. The products new features include Product Builder, a "product configurator" with Web enablement, fixed assets, and "other new functionality that capitalizes on existing advanced technology for improved CRM, sales automation and commerce management.
Axapta is an enterprise resource planning (ERP) tool. ERP refers to an integrated information system that serves all departments within a company or "enterprise." According to Navision, "By connecting information throughout the aspects of an enterprise, Axapta is increasing business efficiencies and enabling better business decisions."
New features in the upgraded Axapta include CRM that enables automated marketing campaigns, faster and more precise configuration of product offerings to customers and vendors via the Internet, and enhanced tools to manage all types of fixed assets, including tangible, intangible and financial fixed assets, said Navision.
