NU Online News Service, Oct. 16, 4:15 p.m. – Veteran NFL quarterback Doug Flutie will do exclusive endorsements for Sun Life Financial, Wellesley Hills, Mass., through 2002, the company says.
Flutie, main quarterback for the San Diego Chargers, will be featured in print advertising and promotional appearances for the company in the United States.
The company says it picked Flutie as its spokesperson because the 1984 Heisman Trophy winner personifies virtues it wants consumers to associate with Sun Life: excellence, creativity and risk taking, adaptability and the ability to generate opportunities.