NU Online News Service, Oct. 8, 3:12 p.m. – Blue Cross & Blue Shield United of Wisconsin, Milwaukee, says the sales component of its Web site has generated more than $2 million of premium revenue since the company launched bluecrosswisconsin.com a little more than a year ago.
"We are providing an average of 1,500 quotes a week to individuals looking for insurance and about 50 quotes a week to small businesses," says Keith Bell, Blue Cross & Blue Shield United of Wisconsin's Internet team manager. "Over $1.5 million in premium revenue was generated from the sale of individual insurance plans alone."
