The Industry Has A Role In The Rebuilding Days Ahead

September 30, 2001 at 08:00 PM
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The Industry Has A Role In, The Rebuilding Days Ahead

Im writing this one week after the terrorist attack. I know that well all need courage in the days to come, but these days can be our best.

We may know people who were directly involved. Family members, friends, or associates who perished or were injured in the explosion or its aftermath. Or people who managed to escape. Our deep sympathy flows to all.

We have unforgettable images. Some are terrifying, like the dark billowing smoke, the people leaping from windows, the crowds running.

But other images are unifying. The mayor rallying the city and President Bush the nation. The gatherings and vigils. The singing. The Europeans, and others around the world, deciding they are all Americans now. The wonderful announcers at resumed baseball games, groping for words and coming up with the right ones: "We want to be part of the encouragement to move forward."

I suspect we all want to be part of that encouragement, although its just a small part we can play as individuals.

Our industry has suffered in the tragedy. Our heartfelt condolences go to the companies and brokerages in the two towers, and to the families involved in the attacks.

Then there are the financial losses. These will be great. And lets realize that our industry is global these days, so the impact is worldwide.

Despite the losses, our industry can and will play its partand it wont be small.

Perhaps Abraham Lincoln, just into his presidency, said it best: "I think the necessity of being ready increasesLook to it." Thats what I think the insurance industry needs to do: Look to it.

This can be done. The industrys professionals are experts in the uncertainty business. They know that dealing with uncertainty requires calmness, and measured, well thought-out response. Theyre crafting that response now.

This is a comeback business, too, and a rebuilding business. Above all, its a human security business–for the long haul. Thats what this business is all about. Its leaders know that, and will build on that. You can count on it.

What about the menace of uncertainty? Our civilization has seen that before–for instance, in the world wars and the cold war. The menace needed to be overcome and it was, but the process took years.

The present menace is even worse. It relates to the possession by numerous terrorist groups and rogues of potentially civilization-destroying biological, chemical, and nuclear weapons, and, as we have seen, even conventional means. And what about the financial hackers? Who, for instance, bought all those put options against our own companies just a week before the attack?

This menace also will be overcome.

Already, since the tragedy, weve seen the signs. Weve seen what can only be called "the start of a way out of the nightmares." The valor of firefighters, police and emergency workers. The growing sense of unity. The emotional and financial support.

"What can we do to help?" We say this as individuals, and keep hearing it over and over.

For the insurance and financial sector, the question is, "What can we, as an industry, do to help?"

Contributing to the relief funds is an obvious response. But is there anything the insurance sector can do that is special to its unique expertise? Lets think about that.

Theres apparently been a massive intelligence failure in our country. This strikes home, because the insurance industry is in the intelligence business, too–just in the course of operating its human security business.

Theres apparently been a massive profiling failure in our country, as well. This strikes home as well because the insurance industry is itself in the profiling businessvia its underwriting function.

(Please note: "Profiling" doesnt have to be a dirty word. The insurance industry has been doing it for years. Its called "risk classification." It works. It goes to the real sources of risk, avoiding all those irrelevant superficial things such as skin color. It helps build predictability. And that helps counter the menace of uncertainty.)

Since the industry has this expertise, perhaps it could contribute its special skills and knowledge in these fields, and be able to help in the war on terror effort.

The life and health insurance industry can be part of the rebuilding. It has always emerged strong and tall in all crisis periods of the past, and it will do so now. It exists to help humanity.

The country is not in drill-down mode. Quite the opposite! Its moving forward and working together. The best days are still to come.

John M. Bragg, FSA, ACAS, MAAA, is actuarial consultant at John M. Bragg and Associates, Atlanta; past president of Society of Actuaries; and past CEO of Life Insurance Company of Georgia. You can e-mail him at [email protected].


Reproduced from National Underwriter Life & Health/Financial Services Edition, October 1, 2001. Copyright 2001 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.


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