By
Washington
As of April, membership of the National Association of Insurance and Financial Advisors had fallen 8% to approximately 76,000, a spokeswoman confirmed.
But NAIFA is working to reverse the recent membership decline, says Betsy Bott, associate director of communications of the Falls Church, Va.-based group.
She says NAIFA attributes the membership decline to the groups recent name change from the National Association of Life Underwriters.
However, Bott says, NAIFA has instituted a new membership campaign that is already starting to show results.
The new campaign, she says, involves both direct marketing and providing a multimedia CD-rom that explains the benefits of NAIFA membership.