Opponents of the Labor Department's fiduciary rule are launching grassroots campaigns and taking to print and digital ads to voice their opinions that the rule should be stopped in its tracks — and should not kick in on June 9.
Americans to Protect Family Security has launched a print and digital ad campaign that the Labor Department "must act now" to delay the fiduciary regulation.
The group has also placed ads in Roll Call and The Hill, with plans to digitally advertise on Twitter the week of May 8 into the week of May 15.
The APRS ads blare the following message:
The Labor Department
MUST ACT NOW
- DELAY the entire fiduciary regulation
- REVIEW it thoroughly and as directed by the president
- PROTECT access to retirement information and lifetime income products
America's life insurers, agents and brokers look forward to working with Secretary Acosta, the administration, Congress and the states to GET IT RIGHT.