Older Americans with some cash to invest may respond better to general messages about income guarantees than to messages about funding specific types of post-retirement expenses.
Analysts at Cannex Financial Exchanges Ltd., a Toronto-based company that provides annuity and bank price information for financial institutions, has published data supporting that possibility in a summary of results from a recent survey.
Greenwald & Associates polled 1,105 U.S. residents for Cannex in December. All of the participants were ages 55 to 75, and all said they had at least $100,000 in investable assets. Most were baby boomers. Some were younger members of the "silent generation."
Cannex analysts found that 34% of all of the participants had concerns about maintaining their standard of living in retirement, up from 25% when the firm sponsored a similar survey in December 2015.
About 51% of the participants said it's important for an annuity or other product offering a lifetime income guarantee to cover discretionary expenses.
Sixty percent said it's important for a product offering a lifetime income guarantee to cover essential expenses.
