Managers of Colorado's state-based Affordable Care Act exchange say a broker lead-generation tool produced about 18,000 sales leads from November 2015 through September 2015.
The Connect for Health Colorado lead tool gives a broker 30 minutes to accept a lead before the lead cycles to another broker.
In the real world, the brokers participating in the lead tool program got back to consumers who were interested in exchange plan coverage in an average of just 10 minutes, exchange managers say in a new board meeting document.
About 25 percent of the leads resulted in actual exchange plan sales, managers say.
Managers note that insurance sales leads typically sell for $15 each.
At those rates, the 18,000 program leads were worth about $270,000 to the brokers, managers say.
Even when the consumers decided against signing up for exchange plan coverage, the brokers at least had a chance to try to sell them other products, managers say.
