Research shows that 90% of text messages are read within three minutes of delivery, which shows how powerful texting is as a communication tool.
While compliance responsibilities have often inhibited advisors from using this mode of communicating, a new compliance-enabled text messaging solution from Hearsay Social will allow advisors to engage with customers and prospects for business purposes using their current mobile device.
Available for iPhone and Android, Hearsay Messages will let advisors send and receive texts through the app, set appointments and send reminder messages.
Hearsay Messages will join Hearsay's three other digital channels on a single dashboard – the Predictive Omnichannel Suite.
"In less than a year, our platform will have grown from a single social business application to a full Predictive Omnichannel Suite with four powerful solutions: Hearsay Social, Hearsay Sites, Hearsay Mail, and the latest addition, Hearsay Messages," said Clara Shih, Hearsay Social CEO and founder, in a statement.
According to Hearsay, its Predictive Omnichannel Suite is the first integrated, multi-channel sales and marketing technology that will allow advisors to engage with their audiences through advisor websites, email campaigns and social networks, including Facebook, Twitter, LinkedIn and Google+.
"Today's firms and advisors must adapt to serving an increasingly 'omnichannel' customer while addressing the productivity pressure from robo-advice options, direct-to-consumer sites and regulatory change," said Shih, in a statement. "At Hearsay Social, we have made it our mission to help firms and advisors make the transition to 'omnichannel.'"
Hearsay Messages
To address the compliance requirements for advisor business texting, firms will be able to control outbound messages by the type of content, such as hyperlinks, photos or lexicon-based text alerts.
Firms will be able to flag risks and prevent potentially inappropriate communication between advisors and clients.
