Hearsay Social said recently that it was rolling out both a new email tool and an online educational program for advisors.
Hearsay Mail, launched Thursday, will let advisors integrate email into their social media, websites and other marketing tools and personalize email, as well. They will also be able to track and receive notifications when clients and prospects open email messages.
Plus, Hearsay Mail will benefit from Hearsay Social's predictive content engine, which will recommend pre-approved email content most relevant to the client, which should save advisors time and increase the likelihood that clients and prospects will open their emails, the company says.
"While corporate email campaigns are great for promoting the overall company and brand, there is an opportunity to leverage the personalized aspect that's essential to develop meaningful, ongoing relationships with consumers," said Steve Garrity, co-founder and chief technology officer of Hearsay Social, in a statement.
"With Hearsay Mail, we're combining technology, human knowledge and machine learning to empower advisors and agents to insightfully engage with more contacts, at the right time, with the right message through the right communication channel," Garrity explained.
Meanwhile, Social Business Training, an online educational program introduced Oct. 2, aims to help advisors learn how to leverage digital and social media to better engage with clients and prospects.
