A day after Envestnet CEO Jud Bergman welcomed attendees at this year's Advisors Summit with a pledge to help them cross "the digital divide," the company announced a new digital portal.
The Advisor Now portal is part of the firm's push "to help advisors deliver high-quality personalized, and holistic wealth management services where and when clients want them," Bergman said in a statement.
The announcement comes just a day after Envestnet announced its acquisition of Finance Logix, a financial planning software company, and less than three months after the company acquired Upside, which offers digital advice solutions to advisors. These acquisitions plus the new Advisor Now portal can help Envestnet's 40,000 financial advisor clients better compete against the growing number of robo advisors.
