Raymond James (RJF) said Thursday that has formed a partnership with Hearsay Social for financial advisors who want to build more customer relationships and grow their businesses through social media. The broker-dealer says its previously used another technology vendor and is transitioning its reps to the new platform over the next few weeks.
"Hearsay Social's platform not only helps keep them compliant, but will help advisors take advantage of many of the communication and relationship-building features that are unique to social media platforms," said Mike White, chief marketing officer at Raymond James, in a press release. "The ability to utilize this platform on mobile devices and non-work computers is an additional benefit."
Raymond James says it first moved to help advisors use social-media marketing and compliance tools in November 2011. Since then, more than 2,000 of its almost 6,000 North America-based advisors are utilizing these Web-based resources for communicating and interacting with clients, it says.
"Social media engagement is becoming critical to helping advisors manage and build their brands and support their client and prospective client communications," White said. "We are pleased to be able to offer our advisors more capabilities, greater flexibility and enhanced technology through the Hearsay Social platform."
According to Hearsay Social CEO Clara Shih (left), "Tens of thousands of relationship managers use Hearsay Social daily to hear and respond to everything their customers and prospects are saying on social networks. We are excited to add Raymond James advisors to this list, and I am confident that this initiative will help maintain the superior client-first service that they are known for."
